She moved on to Marketing Services Specialist and took on the responsibilities of media planning and negation, public relations, and trade show planning. After she earned her master's degree in 1999, she was named Marketing Services Manager.
In addition to handling marketing, PR and artist relations for the Korg, Marshall, and VOX brands, Whitmore was appointed editor of Korg’s ProView Magazine and of the VOX Catalog, for which she won a Davey Award in 2006. In 2008, Whitmore left Korg after 20 years of service. She then moved to Lafayette, CA and launched her own business, Mad Sun Marketing, starting off with just two clients, Korg USA and Academic Superstore. Past and current clients of Mad Sun include 65amps, Academic Superstore, Acoustic Amplification, Agile Partners, Colby Amplifiers, Dean Markley USA, EarthSync, Gear Collector, Jammit, Korg, KVRaudio, Muse Research, MusicFirst, NewBay Media, Notion Music, Peavey Electronics, SIR Entertainment Services, SIR Stage37, SoundTree, Sterling Audio, and the film 'Take Me To The River.' Mad Sun Marketing specializes in marketing, PR, artist relations, event production, and graphic design for music and audio companies. In November 2014, Whitmore came on board as the education director for the film, Take Me To The River. The documentary, directed and produced by Martin Shore celebrates the intergenerational and interracial musical influence of Memphis in the face of pervasive discrimination and segregation. The film brings multiple generations of award-winning Memphis and Mississippi Delta musicians together, following them through the creative process of recording a historic new album, to re-imagine the utopia of racial, gender and generational collaboration of Memphis in its heyday.
Take Me to The River features Terrence Howard, William Bell, Snoop Dogg, Mavis Staples, Otis Clay, Lil P-Nut, Charlie Musselwhite, Bobby “Blue” Bland, Yo Gotti, Bobby Rush, Frayser Boy, The North Mississippi All-Stars and many more.
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